Ad Mediation setup and confusion

I refer to this Flurry page

All I wan't to do is simply use Flurry as my main/primary ad network and then fall back to AdMob when there isn't a Flurry ad available. Not the other way around

With my current Ad Network (MobFox), all I needed to do was include the MobFox SDK (I have Google Play Games SDK Integrated already for Google Ads), and set up a custom event in my MobFox dashboard. Simple as. I request Ads via the MobFox SDK only. Works beautifully. If MobFox doesn't come up with an Ad, it goes to AdMob. I can log into AdMob and see all of the stats etc.......

I've looked at another 4 networks and they all seem to say that I need 'Mediation Adaptors' (MobFox also has an adaptor, but they say it is only for when you want to Request Ads through AdMob and mediate out to MobFox -at least that's how I understood their explanation but they did say the mediation adaptor wasn't required).

These other networks also say I should 'request ads via AdMob' and log into AdMob to set up mediation on my account - something I've never had to do before.

I'm confused. Are they talking about mediating from AdMob to some other network? I wanna do it the other way around, should it be as simple a setup as I have with MobFox?

Ad Gurus please advise.


You seem confused about what is doing the mediation and the role of the mediator.

Whatever component you setup as a mediator will hand off to one or more ad networks. That mediator will need to be given config for the ad networks that you intend on using. You will also need to provide the libraries for those ad networks in your app, and some adapter for each ad network for the mediator that you are using.

Admob provides a mediator as part of Google Play Services. It's mediator is configured via the Admob web site and most ad network libraries contain adapters for it.

Mobfox is an ad network, but may provide a mediation platform too (I don't know).

If you want mediation, with Flurry as primary and Admob as secondary then you need to choose a mediator and configure it with your accounts for each of those. I would use the mediator provided by Admob as then you will get your Admob network configured automatically and just need to configure the details for Flurry.


Perhaps you should set it somehow manually in your AdMob account (or just try to ask the networks' support). For instance, I use Appodeal as a mediation platform. They support lots of networks (u just need to integrate their SDK), but at the same time you should link your AdMob account to Appodeal, using their plugin. After it, the platform shows most profitable ads automatically and it works perfect for me. BTW what is your experience with MobFox?

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