Sending email using Sendgrid on RoR vs. Mailchimp
I am using Mailchimp to send a weekly newsletter to about 5000 people. I also have an application written in Ruby on Rails that sends emails via Sendgrid.
Recently, my emails sent via MailChimp have been getting marked as spam by gmail. I want to switch to using Sendgrid.
I want to know if this is a good decision. None of the individual emails (eg "congrats on signing up" or "you have a message") that we send through Sendgrid get marked as spam. But the new email I want to send will be a bulk email so I am not sure whether switching to Sendgrid will solve my problems.
SendGrid offers a marketing / newsletter tool that is very comparable to what Mailchimp offers. There are a number of super prominent startups that use it to send out their marketing emails successfully (everything from just a few up to millions a month).
More details about the WYSIWG editor here:
http://blog.sendgrid.com/new-marketing-newsletter-application/
and the API here
http://sendgrid.com/docs/Newsletters/
All that said, switching to SendGrid is a great start, but it's not a guaranteed solution unless you make an effort to monitor and improve your deliverability. There are a ton of resources around that here:
http://sendgrid.com/resources/best-practice-guides.html
So, the short answer is "yes, as long as you do your due diligence around best sending practices"
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