What's more important in SEO: Title or link data?
I'm developing a store locator web site where users may search for a brand and get a list of stores selling this brand.
Now I'm doing some SEO. My goal is that when someone is googling for a store name or storename + city, then my site will be listed on page one.
If you visit a store on my site today, the title will show:
storename, city, country - at mysite.com
My URL will look like this:
http://mysite.com/store/?store=Mardou+&+Dean&storeid=5459
My question is:
- Should I add city name and country in my URL?
- Would it be good or bad in terms of SEO to have this url:
http://mysite.com/store/Norway/Oslo/Mardou+&+Dean/?storeid=5459
In terms of usability,the last url is best, but not sure if it matters to search engines?
I know that there is a lot more to SEO, but now I'm just wondering about this part.
Depends on how much information you want to expose to search engine, you should adjust the data used in these Microdata .
This article is worth reading:
http://www.vanseodesign.com/web-design/html5-microdata/
The impact of keywords in the URL is not as important as you think. Ensuring that your targeted terms are in the page title, content and headings, internal and external backlink anchor text etc are all much more powerful signals.
Don't confuse "exact match domains" with exact match URLs.
For more "educated" "opinion" on what matters, take a look at http://www.seomoz.org/article/search-ranking-factors
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